CASE STUDIES

Have you got a challenge for us?
We love to push the boundaries at D&M and so were asked to be involved in testing a questionnaire for a clinical trial.  The challenge was to test 3 different questionnaires on 3 different markets – the trick was that they had to have a severe cold and be willing to complete a survey in the evening and again the next day … of course D&M delivered!

Identifying the right message to communicate
D&M conducted the research that identified the ‘blood on the toothbrush' message that resulted in the extremely successful advertising campaign. This campaign significantly increased the revenue of the Listerine brand over a 12 month period.

Challenging the brief!
D&M were instrumental in providing Pfizer with consumer insights into a previously underdeveloped segment in this market.  Current communication activities are focussed on targeting this segment to increase sales and revenue.

Finding needles in haystacks
Using a creative on-line methodological approach D&M were able to reach an extremely low incidence group (elite athletes) to examine their drinking and eating patterns.  This was an important foundation study for Nestle as it gave important insights which impacted on how Nestle products were marketed to this group.