I work in market research  because each project presents a new and different challenge: as an introvert, I continually need new things to learn.

I am really good at  getting inside people’s heads and understanding where they’re coming from.

If I wasn’t in research I would most likely be an academic, journalist or publisher. Outside of the research the things I am most passionate about is my daughter and literature and the arts generally. 

I work in market research  because I enjoy working across a broad range of products. I love the challenge of solving tricky programming issues, and get a weird kick that only other programmers would understand, when I solve a complex problem. I love that in programming there is clear ‘Right’ and ‘Wrong’. Black and White.

I am really good at  finding those little errors that don’t look like much, but may undermine a whole project if left as is. I am also really good at Scrabble, and can make a wonderful Caramel Slice when I get the time.

I could work on letting some of the little things go, but then it seems to always comes back to bite me!

If I wasn’t in research I would most likely be a programming nerd of some other type. Or maybe a professional Snow Boarder……..no, a librarian.

Outside of the research the thing I am most passionate about is reading. I read everything in print around me, from the Cornflakes box to car number plates. If there is text, I read it. To be honest, it’s exhausting.

Although my day to day work generally involves running the finances of the company, I am passionate about research and in particular social research where I did my formal training. I have been part of the Market & Social Research Industry since 1990 and as a partner have been involved in D&M from day one. It’s an exciting and interesting industry and one I am very happy to be a part of.