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D&M in the News

Our work often appears in the press - below you will find links to press releases, press clippings, radio interviews and other media related materials.

 

VIDEO

See how D&M's recent study on 'What Men Really Want' was used as a talking point on Sunrise on Sept 9 2011. Interestingly all the men seemed to miss the point that the study actually compared what men say they want (explicit) to what they are actually attracted to (implicit) - The female host seemed to get this.

The study was also a point of conversation on the Today Show on the 9th September 2011.

PRINT MEDIA

 

Women worse off at big agencies,

AdNews, March 2013

Women working at Australia’s larger creative agencies have reported a higher level of obstacles to gender diversity, according to new research from The Communications Council. (Research conducted by D&M Research)

The Communications Council’s Gender Diversity Working Group has released findings from its quantitative survey which showed that while 71% of those working in small agencies (under 30 employees) said their company was committed to gender diversity, the figure dropped to 53% for those working in agencies with more than 100 staff. Read more...

What Men REALLY Want,

Marie Claire, September 2011

A new survey has revealed some (un)surprising insights into the workings of the male mind. When it comes to choosing a partner, it seems all men really want is someone they are sexually compatible with.
A new survey by D&M Research, titled What Men Really Want From Women, reveals that "the power of sexual chemistry (is) undeniable," with most men "desiring a good sort who is loving and supportive, down to earth, with an attractive smile and eyes and an adventurous spirit." Read more...

The PC species is full of faeces,

The Punch, September 2011

There you have it! After 40 years of feminists like Germaine Greer and the sisterhood telling men that it’s wrong to objectify women and that equality means treating them like blokes, a recent survey of Australian men proves that little, if anything, has changed. A recent survey of men’s attitudes, carried out by Derek Jones from D&M Research, concludes that men, primarily, look for sex appeal in a relationship and that what they most look for in a women are good breasts and a nice backside. Read more...

When it comes to choosing a life partner, boys do prefer the good sorts,

The Daily Telegraph, September 2011

THEY don't always say it out loud but men really do want women with sex appeal.
Bedroom chemistry is far more important than many men are willing to admit, a study has found.
In short, they are highly attracted to nice breasts and a cute backside.
Author and D&M Research managing director Derek Jones said the results suggested blokes felt stuck in a politically correct straitjacket that stopped them from speaking their mind. Read more...

Men really do want women with sex appeal,

Herald Sun, September 2011

THEY don't always say it out loud but men really do want women with sex appeal.
Bedroom chemistry is far more important than many men are willing to admit, a study has found.
In short, they are highly attracted to nice breasts and a cute backside.
Author and D&M Research managing director Derek Jones said the results suggested blokes felt stuck in a politically correct straitjacket that stopped them from speaking their minds. Read more...

What Men Want - A Sneak Peek,

Research News, September 2011

When he embarked on his initial study among women, Derek Jones said he did so with some trepidation as he was unsure whether he could shed any more light on the subject of love. However, at the completion of the women's study, Jones felt as though his job had only been half finished. ‘And, being a male, I wanted to see if I would be able to prove that men are far less one dimensional than we might commonly believe. I guess I wanted to be able to exonerate men to some degree.' Read more...

Location Matters,

Research News, June 2011

While it's now possible to collect location-based data at a relatively low cost, commercial applications have yet to go mainstream. Derek Jones from D&M Research says, "It's easy to pique clients' interest, but more difficult to get them to put their hands in their pocket. It's understandable, though, as it takes a lot of time and discussion and a willingness by clients to explore the possibilities together in order to find the right kind of application." Read more...

What Women Really Want,

Research News, October 2010

Derek Jones won both the best presentation award and people's choice award at this year's AMSRS conference for his paper titled ‘What women really want - but won't tell you'. Here, we look at how Jones distinguished between what women said they want from men versus what they really want - his so-called ‘polygraph' method that compares stated verus derived measures of attractiveness. Read more...

Get Better Value out of Your (Potentially Boring) Annual Trade Conference

Natasha Webb, Communications Officer, EMC, September 21, 2010

Derek Jones, launched two media stories out of his new market research; about ‘What Women Really Want’, after conducting a study of 2800 Australian women.
The first story highlighted how Tony Abbott had fared when women taking part in the research mentioned his name. It’s suffice to say that launching this sort of story in the midst of an election campaign was a smart way to draw attention to Jones, and the upcoming AMSRS conference.
Jones’ second story was launched on the day of the conference; and the resulting coverage spanned the Sun Herald, Mx, ninemsn news, and 2SM among others. Read more...

Women, Lust and Love,

SMH Rachel Browne, September 12, 2010 

Women have criticised men for being overly concerned with good looks and sex appeal. But a new survey shows that the ladies can be just as shallow. Read more...

Spunks, sex appeal 'what women really want', 

Emily O'Keefe, ninemsn, Sep 10, 2010

Women might not want to admit it but when it comes to what they really want in a man it's all about good looks and sex appeal, according to new research. Read more...

Women look for good looks and sex appeal in extra-marital lover,

Roger Motion, September 14, 2010

Women after a bit of nookie with an extra-marital lover will be on the look out for good looks, sex appeal and masculinity. That is according to a new survey of 2,800 Australian women Read more...

Aussie women don't want Abbott as hubby

AAP, August 16, 2010

Opposition leader Tony Abbott may be running for the country's top job, but he's at the bottom of the list of desirable hubbies for Aussie women. A study has rated Mr Abbott alongside bad boys AFL footballer Brendan Fevola,  golfer Tiger Woods and actor Russell Crowe, whose partner-appeal was in also the doldrums. Read more...

Learning to pace yourself for business growth

The Australian, November 2009

IT'S just a matter of time before people start spending money again and sales pick up, but taking any business that comes your way could spell disaster, even after months of languishing in the doldrums. Read more...

RADIO INTERVIEWS

Radio Microphone

Hear Derek Jones interviewed about his "What Women Want" research on the 6PR morning show with Paul Murray

Hear Derek Jones interviewed on the ABC Radio National about Tony Abbott.

Hear Derek Jones interviewed on 2SM with John Laws about "What Men Really Want"

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