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InPRess

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D&M understands your need for news and that survey results can be a powerful attractor of media attention, though PR budgets don’t often stretch far enough for inclusion of dedicated research.

InPRess is a PR-inspired research product that offers the antidote to ignite your next campaign with consumer insights from a national survey that won’t break the budget.

And all from an award-winning agency known for its PR prowess! Check out our Media page to see how we have used PR to our advantage.

Not only do you get budget-friendly research to support your campaign, you also have the choice to either leverage D&M’s name as a well-known and independent agency who undertook the research, or simply undertake it on your behalf.

We deliver results in a two-page press release style Headline Report outlining the key story and supporting facts ready for you to find the best angle for your campaign.

What’s in it for you?

  • Create questions directly relevant to your campaign & scale according to your budget!
  • Get expert advice on design, question development and data analysis
  • Access a nationally representative sample, accredited sample source and robust sample sizes (starting from n=300 respondents)
  • Includes 2 screening questions relating to your client’s product or category (e.g. Grocery Purchases; Financial Products Held; Appliances Owned)
  • Plus 8 standard demographics to tell your story with:

    • Age
    • Gender
    • Area
    • Education
    • Work status
    • Occupation
    • Income
    • Household type

  • A 2 pager PR style Headline Report of key findings.
  • Packaged with advice from a senior research consultant to “find the story

Tell us the price!

D&M’s InPRess offers survey length and sample options to suit even the most modest budget.

Need More?

You can of course build in extras to enhance your campaign such as:

  • Add open ended (verbatim) questions (eg. Why do you say that? When you think of BRAND what comes to mind?): coded from $250
  • Add us as a Media contact (for Print and Radio interviews): from $500 - $1,000 (depending on length of study, depth required).
  • Custom sampling (supplement the consumer sample with contacts from your client’s database, especially in lower penetration categories). POA

Contact D&M today about how we can help InPRess your clients!

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