Your tracking research deserves more than a proprietary off-the-shelf solution that better suits the big agency than the client. Sure you can access benchmarks and some fancy tools, but does it get to the heart of what tracking should be about; i.e. Creating a tool that your brand lives and breathes all year round by measuring your brand positioning and brand health, in your category against your KPIs?
Our Tracking philosophy is focused on flexibility, innovation and client customisation. We avoid the production of mountains of mind numbing metrics that make better door stops than brand health reports. Our approach is very much grounded in your approach and this usually kicks off with a workshop to review past and proposed approaches. We want to ensure that your tracker is laser-focussed on what matter to your brand. D&M prides itself on this approach which we believe produces a much better return on your valuable research dollar investment. Everything from the sample, the metrics, to the analysis and outputs is customised to your needs.
One very popular approach to brand tracking is our modular tracking product. This approach ensures that you only measure what you need in your core brand health and then devotes the rest of the study to a specific focus or need. This could be an evaluation of recent marketing communications, an analysis of category drivers or an understanding of how your brand is currently perceived or positioned. This not only enables you to time your research to your marketing activities but also can eliminate the need for additional ad-hoc research. Most of our trackers have segmentation integration as standard and are reviewed regularly by D&M and the brand team to ensure that we continue to deliver. Make your tracker budget work harder.
D&M has a long history of providing tracking studies to Australian and International brands including names like; ACP Men's & Women's Magazines, Red Bull, Gravox, Fountain Sauces, Saxa Salt, Woolworths, Asian Home Gourmet, AIMS, RAMS Home Loans, and Woolworths to name a few.