Tracking

Tracking

Tracking

Your tracking research deserves more than a proprietary off-the-shelf solution that better suits the big agency than the client. Your tracking deserves a tool that your brand lives and breathes all year round.

Our Tracking philosophy is focused on flexibility, innovation and client customisation. We avoid the production of mountains of mind-numbing metrics that make better door stops than brand health reports. Our approach is very much grounded in your approach and this usually kicks off with a workshop to review past and proposed approaches. We want to ensure that your tracker is laser-focussed on what matters to your brand. D&M prides itself on this approach which we believe produces a much better return on your valuable research dollar investment. Everything from the sample, the metrics, to the analysis and outputs is customised to your needs.

One very popular approach to brand tracking is our modular tracking product. This approach ensures that you only measure what you need in your core brand health and then devotes the rest of the study to a specific focus or need. This could be an evaluation of recent marketing communications, an analysis of category drivers or an understanding of how your brand is currently perceived or positioned. This not only enables you to time your research to your marketing activities but also can eliminate the need for additional ad-hoc research. Most of our trackers have segmentation integration as standard and are reviewed regularly by D&M and the brand team to ensure that we continue to deliver. Make your tracker budget work harder.

Our starting point is very much grounded in understanding your research objectives, usually kicking off with a workshop, reviewing past and proposed approaches, to ensure your tracker is laser-focused on what matters to your brand. D&M prides itself on this process, which we believe produces a much better return on your valuable research dollar investment.

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