This year marks a major milestone for D&M Research as the independent market research agency celebrates 30 years of delivering critical insights that have shaped industries and informed key business decisions across Australia and beyond.
Founded in 1994 (and incorporated in 1995) by Derek Jones, D&M Research began as a bold venture—funded by the sale of his Toyota Celica and run from a Bondi sunroom. Three decades later, it has grown into a leading agency, working across a wide range of industries and pioneering innovative methodologies that have transformed how businesses understand their customers.
Reflecting on the journey, Jones says, “Reaching 30 years is both humbling and exciting. Our success has been built on curiosity, innovation, and the incredible people who have been part of the D&M family over the years. We’ve had the privilege of pioneering research methodologies and delivering insights that make a real difference.”
D&M Research has built its reputation on groundbreaking techniques such as the award-winning Polygraph and its deep expertise in tracking and Net Promoter Score (NPS) research. Over the years, its work has expanded beyond its early foundations in FMCG, Pharma, and Financial Services to now include Construction, Asset Management, Urban Regeneration, and the Secondary and Tertiary Education sectors. More recently, D&M has strengthened its presence in Queensland, where it sees significant opportunities for growth.
The agency has also fostered strong relationships within the creative industry, working closely with agencies in the Creative, Design, and PR space, reinforcing its position as a trusted partner in brand strategy and research.
“None of this would have been possible without the exceptional team members, past and present, who have helped shape D&M into what it is today,” Jones continues. “To our clients who have continuously placed their trust in us—you are the heart of our business, and we are incredibly grateful for your ongoing support.” As D&M Research looks to the future, the agency remains committed to delivering meaningful insights that drive smarter business decisions. “Thirty years is a major milestone, but we’re just getting started. The world is evolving, and so is research. We’re excited for what’s next.”
For more information about D&M Research and its 30-year journey, contact Derek Jones at 0418 404 476.