Webinar: Master the Art of Writing a Successful Research Brief

Posted by  D&M Research Team

POSTED ON  September 8, 2023



Are you tired of investing time and money in market research that yields mediocre results? Do you want to make sure every dollar spent on research is worth it? If so, mark your calendars for September 20th and get ready to transform your approach to market research. Join our managing director Derek Jones for an exclusive webinar presented by the Australian Marketing Institute that promises to unlock the secrets to writing a successful research brief, all for just $50. Register now to secure your spot!

Why you should attend

Market research is a cornerstone of informed decision-making in the business world. Yet, many organisations struggle to harness its full potential due to poorly defined research briefs. That’s where Derek Jones, a Research Society Fellow and the Managing Director of D&M Research, comes in. With years of experience as an agency practitioner and a deep understanding of psychology, Derek has shaped the success of countless clients across diverse industries.

In this webinar, Derek will share his invaluable insights into crafting research briefs that set the stage for remarkable results. By mastering this skill, you can save time, money, and resources while achieving extraordinary outcomes. Don’t miss this opportunity to learn from one of the industry’s finest and take your research game to the next level.

What you’ll learn

  1. The Power of a Well-Crafted Brief: Understand why a well-thought-out research brief is crucial for obtaining valuable insights.
  2. Creating Compelling Briefs: Receive step-by-step guidance on crafting compelling research briefs that drive success.
  3. Aligning Objectives and Goals: Learn strategies to capture all essential information and align research objectives with business goals.
  4. Structuring for Success: Discover best practices for structuring your research brief to ensure nothing is overlooked.
  5. Overcoming Challenges: Explore methodological considerations and learn how to address challenges for successful execution.
  6. Maximising Resources: Find out how to make the most of your research budget and optimise timelines for efficient outcomes.

How to attend

This webinar is a golden opportunity to enhance your market research skills and make the most out of your research investments. Remember that AMI webinars are FREE for AMI members and just $50 for non-members. Can’t make it on the day? Don’t worry; the webinar will be available on-demand in the AMI Content Library for your convenience.

Don’t miss this chance to supercharge your research efforts and make every dollar count. Register now for “Getting the Most Out of Your Research Dollars: Writing a Successful Brief” with Derek Jones on September 20, 2023, at 12:30 pm Sydney time. Your journey to research excellence begins here!

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