Case Study: Randwick City Council

Fuelling Randwick's night-time economy

The need for research

In 2019, Randwick City Council sought to enhance its nightlife by diversifying its night-time offerings, encouraging live events, activating vacant spaces, creating attractive, safe public domains, and providing improved transport and access across the local government area (LGA).

To achieve this, it set up a Night-Time Economy Advisory Committee which engaged D&M Research to undertake a study to better understand engagement with Randwick after 6pm, including precinct visits and spend; the perceptions of different precincts; barriers and potential improvements to more night-time activity; and attitudes to extended trading hours.

The method

An online study of local residents, workers, business owners, students and visitors to the Randwick LGA was conducted using a number of different recruitment sources including the Mayoral column in the local paper, invites on social media, a dedicated night-time economy webpage, council bulletins, and direct emails to students, interest groups and committees. A total of n=650 responses were collected with the data weighted to the ABS Census to better reflect the population.

The result

The results highlighted the strength of the existing night-time economy including which precincts were strongest and weakest in terms of visitations and perceptions, which other parts of the LGA were competing with the Randwick CBD, the main barriers (lack of things to do) and areas of most improvement such as outdoor dining. The study was a key input for the development of the Randwick Night Time Economy Strategy Document and subsequent activities such as extended trading hour trials for low impact users such as restaurants, cafés and small bars in different precinct trading zones.