Derek Jones Managing Director

Derek Jones

Derek Jones


B.Sc (Psychol). Hons QPMR

“I love seeing how our work impacts the success of our clients, and the variety of working on different categories and challenges every day.”


Derek is the founder and principal of D&M Research, and maintains an active role in consulting on projects, developing proprietary techniques, mentoring and bridging the gap between research findings and client decision making.

Derek was formally educated as a Psychologist at UNSW, and has the additional qualification of QPMR* from the Australian Market and Social Research Society.

*Qualified Practising Market Researcher

He is a regular presenter of research findings to clients, as well as National and International conferences. He is often asked to comment on his social research in the press including newspapers and radio.

Derek is passionate about how we choose and the impact of both implicit and explicit drivers on categories, brands and organisations. He has won numerous awards over the years for conference presentations, commercial effectiveness, and excellence in business.

Derek is a guest lecturer at UNSW and UWS and a volunteer lifesaver at the Coogee Surf Club.

Derek, in another life, would have been an architect, interior decorator, designer or a musician.

HIS FUEL: Reading, swimming, early morning beach training and yoga. “Gives me the right combination of fitness, well-being, and gratitude to stay inspired!”

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