SurveyHuman

Research Playbook Pre-Registration

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Pre-register for your copy of the

Research Playbook

AVAILABLE AUGUST 2020

What is the Research Playbook?

The Research Playbook is a PDF reference guide for all the things you need to consider, plan and check for successful market research. Based on over 25 years of market research experience, it covers:

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1

Planning Your Research

Anticipate early issues and define basic parameters in a one-page research plan.

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2

Goals and Objectives

Consider the business problem that requires evidence to support a decision of going one way or another.

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3

Design and Structure

Create a design plan for a questionnaire with suggested flows.

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4

Survey Length

Strike the right balance between getting all the information you need, and keeping respondents engaged.

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5

Minimising Bias

Learn about the different types of biases that can affect responses and plan strategies to minimise them.

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6

Routing and Piping

Specify rules for hiding irrelevant or repetitive questions, resulting in better respondent experiences and cleaner data.

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7

Timing and Testing

Ensure that everything you have planned and designed in the 'soft' version of your questionnaire is executed correctly.

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8

Sampling and the Use of Quotas

Consider how you will select and control the sample and sample size with our 5-point plan.

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9

Data Cleaning

No data set is perfect. Learn what to check for and remove before declaring your data clean and ready for analysis.

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10

Data Analysis and Reporting

Bring all your previous efforts to the final act of the research process. Get tips for developing your own approach to reporting or presenting.

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11

Sourcing Sample

BONUS CHAPTER WHEN YOU PRE-REGISTER

Learn the difference between using BYO sample and sourcing sample from permission-based panels. Get tips for how and when to use each type.


Why this book is for you

  • Feel confident when undertaking research or buying market research services
  • A complete guide from initial planning through to the research report or presentation 
  • Tap into over 25 years of market research experience
  • Easy-to-understand and follow content that cuts the jargon
  • Plenty of examples to demonstrate concepts
  • Delivered in a printable format that you can keep handy on your desk

Have the Research Playbook delivered to your inbox with a bonus chapter on sourcing sample. Pre-register now!

Available August 2020

By submitting your details, you agree to receive further communications from D&M Research. You can change your settings at any time using the links at the bottom of our emails. We promise we won't spam!

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