Guides to help you tackle your next research project.
Market Research Playbook
Our definitive resource for planning, undertaking and managing any quantitative market research project. It is based on current and best practices and covers everything from design to sampling to reporting.
Research Brief Guide
This guide is designed to assist you in capturing and sharpening all the background information and business intentions that any market research agency would require to deliver a focused and effective proposal.
Brand Health and Equity Guide
This guide outlines the techniques and metrics used in brand health studies which can measure and compare the performance of your brand against your competitors.
Market Segmentation Guide
Part art and part science, market segmentation is a balancing act with many possible approaches, solutions, buy-ins and decisions required. This guide outlines D&M Research's approach to market segmentation.
5 New Ways to Revitalise Your NPS Program
This white paper aims to provide solutions to the long-standing issues with NPS (Net Promoter Score). See examples of how our 5 New Ways to Revitalise Your NPS can lead to actions that could positively impact customer experience.