Resources
Market Research Guides
Guides to help you tackle your next market research project.
Market Research Playbook
Our definitive resource for planning, undertaking and managing any quantitative market research project. It is based on current and best practices and covers everything from design to sampling to reporting.
One-Page Research Plan Cheat Sheet
A one-page worksheet to clarify your thinking before setting off on a research project. Use our simple, jargon-free structure to define your business problem or opportunity, and to start to think about the who, what, how and why of your research.
This guide is designed to assist you in capturing and sharpening all the background information and business intentions that any market research agency would require to deliver a focused and effective proposal.
This guide is designed to help you choose the right research method—qualitative, quantitative, or a mix of both—by providing a clear framework based on your project goals and the type of insights you need.
This guide will help you truly understand how you can answer the ultimate marketing question in any category – how do choosers choose one brand or option over another?
This guide outlines the techniques and metrics used in brand health studies which can measure and compare the performance of your brand against your competitors.
Part art and part science, market segmentation is a balancing act with many possible approaches, solutions, buy-ins and decisions required. This guide outlines D&M Research's approach to market segmentation.
In the fast-paced and dynamic market research environment, the ability to analyse data quickly and accurately is a precious skill. Using artificial intelligence like ChatGPT in coding open-ended responses is a journey with promise but also with challenges.
5 New Ways to Revitalise Your NPS Program
This white paper aims to provide solutions to the long-standing issues with NPS (Net Promoter Score). See examples of how our 5 New Ways to Revitalise Your NPS can lead to actions that could positively impact customer experience.
Research Bites
Mini reports across a number of topics. Typically based on polls of n=300 respondents that are generally representative of the Australian 18+ population. Made available thanks to our partner Lightspeed.
Did you know… 28% of people drink one brand of tea only? Find out who is the most loyal to their tea brand in this free Research Bites report.
Did you know… 96% of people consider only three things when researching and selecting household appliances? Find out what they are in this free Research Bites report.
Did you know… Females will wait longer than males to sell their property? Find out how much longer in this free Research Bites report.
Did you know… 84% of people feel like they’re not really heard by either family, friends or work colleagues at least “sometimes”? Find out how this makes them feel in this free Research Bites report.
Did you know… 53% of people are “not at all likely” or “not very likely” to purchase sheepskin-like boots made from native animal hides, while the rest are at least "quite likely" to. Find out the reasons from both groups in this free Research Bites report.
Did you know… 41% of those who say they are a member or director of a
board are in small-to-medium companies? Find out where the rest are in this free Research Bites report.
Did you know… When it comes to purchasing tapware, males and females are each more involved in the decision than the other depending on which part of the house it is for? Find out where in this free Research Bites report.
Did you know… 62% of people can spontaneously recall the name of a legal firm or practitioner? Find out who the most recalled legal firms are in this free Research Bites report.
Did you know… 64% of people have refinanced a home or investment loan in the last 12 months or intend to do so in the next 2 years? Find out the top triggers for refinancing in this free Research Bites report.
Did you know… 41% of people aware of Buy Now, Pay Later (BNPL) services have ever used them? Find out more about BNPL service usage in this free Research Bites report.
Did you know… 16% of the 18+ population have a postgraduate qualification? Find out more about enrolment or intention to enrol in postgraduate studies in this free Research Bites report.
Did you know… 77% of the 18+ population cannot provide the name of a journalist or columnist they love to read? Find out more about the followers of journalists in this free Research Bites report.
Did you know… SUVs are the most popular type of car among car owners? Find out more about vehicle ownership and how owners protect their cars in this free Research Bites report.
Did you know… 18-to-34-year-olds are signifcantly more likely to have read Daily Mail than those aged 55 and over in the last 12 months?
Did you know… seven in ten people (71%) use a laptop at home, 35% use a desktop at home, and 17% use both?
Did you know… smart watch (including fitness trackers) are the most commonly owned types of watches today?
Did you know… shares are the most common form of investment, prevalent among 3 in 10 people (29%)?
Did you know… 3 in 5 people (59%) both shopped and bought their last sofa, lounge or couch in a physical store?
Did you know… 98% of those aged 35-54 are likely to buy an audio listening device (e.g. earbuds, soundbar) in the next 18 months?
Did you know… liquid hand washes are significantly more likely to be used in regional areas of Australia (85%) than metro areas (67%)?