Resources

Market Research Guides

Guides to help you tackle your next market research project.

Market Research Playbook

Market Research Playbook

Our definitive resource for planning, undertaking and managing any quantitative market research project. It is based on current and best practices and covers everything from design to sampling to reporting.


Research Brief Guide

Research Brief Guide

This guide is designed to assist you in capturing and sharpening all the background information and business intentions that any market research agency would require to deliver a focused and effective proposal.

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Brand Health and Equity Guide

Brand Health and Equity Guide

This guide outlines the techniques and metrics used in brand health studies which can measure and compare the performance of your brand against your competitors.

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Market Segmentation Guide

Market Segmentation Guide

Part art and part science, market segmentation is a balancing act with many possible approaches, solutions, buy-ins and decisions required. This guide outlines D&M Research's approach to market segmentation.

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5 New Ways to Revitalise Your NPS Program

5 New Ways whitepaper

This white paper aims to provide solutions to the long-standing issues with NPS (Net Promoter Score). See examples of how our 5 New Ways to Revitalise Your NPS can lead to actions that could positively impact customer experience.

Research Bites

Mini reports across a number of topics. Typically based on polls of n=300 respondents that are generally representative of the Australian 18+ population. Made available thanks to our partner Lightspeed.

Tea Drinking Behaviour

Did you know… 28% of people drink one brand of tea only? Find out who is the most loyal to their tea brand in this free Research Bites report.

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Household Appliance Purchases

Did you know… 96% of people consider only three things when researching and selecting household appliances? Find out what they are in this free Research Bites report.

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Real Estate Ownership

Did you know… Females will wait longer than males to sell their property? Find out how much longer in this free Research Bites report.

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Hearing and Being Heard

Did you know… 84% of people feel like they’re not really heard by either family, friends or work colleagues at least “sometimes”? Find out how this makes them feel in this free Research Bites report.

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Wearables Made From Animal By-Products

Did you know… 53% of people are “not at all likely” or “not very likely” to purchase sheepskin-like boots made from native animal hides, while the rest are at least "quite likely" to. Find out the reasons from both groups in this free Research Bites report.

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Company Boards

Did you know… 41% of those who say they are a member or director of a
board are in small-to-medium companies? Find out where the rest are in this free Research Bites report.

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Tapware Purchases

Did you know… When it comes to purchasing tapware, males and females are each more involved in the decision than the other depending on which part of the house it is for? Find out where in this free Research Bites report.

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Use and Awareness of Legal Services

Did you know… 62% of people can spontaneously recall the name of a legal firm or practitioner? Find out who the most recalled legal firms are in this free Research Bites report.

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Refinancing Loans

Did you know… 64% of people have refinanced a home or investment loan in the last 12 months or intend to do so in the next 2 years? Find out the top triggers for refinancing in this free Research Bites report.

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