Our Services

How can we help?

Get decision confident with your next big decision!

Making important business decisions can be tough, especially when there is a lot at stake. Wouldn’t it be great to feel confident that you have made the right choice based on real insights and evidence?

Whether you are deciding on:

  • How to win and retain more customers?
  • Which ad or packaging will resonate and appeal best?
  • Which segment is best for your product or service?
  • Which new product or concept will be successful?
  • Which features or benefits are best to promote your products or services?

At D&M Research, we believe that investing in market research only has value if it increases the odds in favour of a better decision. That’s why we ensure that all research we do is decision-focused by:

  • Looking deeper into your business problem to distil the decisions that need to be made
  • Designing research that collects evidence in support for each decision options
  • Making recommendations on which decision option to pursue based on the evidence

Explore further how we can help increase the odds in favour of a better decision with one of our many market research services:

Customised Research

Tailored research services for specific business decisions

Tracking Research

Flexible options to track your brand's performance

 Brand Health

Key metrics for measuring your brand within its market

Voice of Customer

Understand customer experiences in order to drive change 

Brand Positioning

Differentiate from your competitors with a unique positioning

Market Segmentation

Divide and conquer your target market by identifying segments

Driver Analysis

Answer the ultimate marketing question – how do choosers choose?

Research Advice & Support

Expert help for your own research project

Ad Concept Testing

Select and strengthen the right ad concept for your campaign

  • Home
  • Market Research Services