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VACS-12

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Give your business a boost during COVID-19 with accessible, affordable market research.

Introducing

VACS-12

A "vaccine" for COVID-19 business interruptions!

What is VACS-12?

VACS-12 is a new market research product from D&M Research. With VACS-12, you can ask 12 questions nationally of a representative sample of Australian adults, delivered with Value, Accuracy, Confidence and Speed.

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Value

Access research at a fraction of the cost of an ad-hoc study and even better value than any omnibus product currently available.

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Accuracy

Best practice sampling and sample management ensure your research represents the Australian population, adding census weighting of data to ensure it is truly representative.

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Confidence

D&M Research has always been about being decision confident. Now is a time to innovate and experiment with new product and service ideas. Increase the odds of finding and capitalising on the right opportunity with affordable world class research.

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Speed

Faster than any ad-hoc study and even quicker than an omnibus, this research can be with you in a matter of days, not weeks.

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12

Twelve questions of your choice to ask the population with access to assistance and advice by a qualified researcher to ensure your questions meet the objectives and use best practice scaling.

Applications

VACS-12 can help with any research application including:

  • PR and news stories
  • Product launches
  • Brand health
  • Campaign tracking
  • Attitude and behaviour studies

The value, speed and automation of VACS-12 is achieved by removing:

  • Test links for review
  • Daily updates
  • Real time reporting link
  • Visual stimulus

Investment

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Option 1

Item

Cost (excl. GST)

n=500

$6,960

Add Extended Main Findings Report

$1,500

Add Presentation of Results

$500

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Option 2

Item

Cost (excl. GST)

n=1,000

$8,750

Add Extended Main Findings Report

$1,500

Add Presentation of Results

$500

Find your opportunity and come back better. Enquire now!

By submitting your details, you agree to receive further communications from D&M Research. You can change your settings at any time using the links at the bottom of our emails. We promise we won't spam!

Product details

  1. 1
    n=500 or n-1,000.
  2. 2
    Up to 12 standard* questions in addition to age, gender and location as standard, PLUS life stage, work status and income, OR, if you prefer, 3 of your own demographics/discriminators.
  3. 3
    1 open-ended question included as part of the 12.
  4. 4
    Incidence of 70%+.
  5. 5
    Simple logic and mobile first design.
  6. 6
    Pre-defined nationally representative quotas on age, gender and location.
  7. 7
    Final data delivered in Excel tables with up to 20 banner columns.
  8. 8
    Summary charts at a total level.
  9. 9
    Data weighted to ABS 2016 Census.

*Standard question defined as any of the following:

  • Single or multiple response with up to 8 codes.
  • Multiples of 3 statements within a grid question with up to a 7-point single response scale.
  • Multiples of 2 statements with a grid of up to 8 multiple response codes.
  • Multiples of 1 statement within a grid with over 8 multiple response codes.
  • 1 open-ended question.
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