Our Partners

In 2016, D&M Research and Cognition announced a strategic alliance following many years of working together to deliver client insights. The new alliance delivers the following key benefits to our clients:

1. Complementary skill sets with D&M focusing on the delivery of Quantitative research and Cognition Qualitative research.
2. Boosts the level of senior and strategic thinking on all projects.
3. Increases the level of expertise accessible to clients.
4. Increases the ability to deliver larger and more complex projects in a timely and well-resourced manner.

Bill has over 23 years’ experience in research having worked on both agency and client sides of the business. Bill is a dual skilled qualitative/quantitative researcher, although Bill’s area of specialty is qualitative research, in particular ethnographic approaches. He has a degree in Sociology, Psychology and Economics, has a passion for behavioural economics and consumer psychology and is constantly seeking ways to apply this learning to his work.

Katie has enjoyed a diverse and long research career spanning more than 15 years across a wide range of research facets, clients and industries.

Katie is a dualist with a strong background in both quantitative and qualitative approaches, and more importantly the integration of findings and insights in multi-stage projects.

Her particular strength in bringing findings and insights to life, and bridging the gap between research and execution is evident in her many years of work – particularly in the key area of consumer segmentation and driver analysis.

Katie’s specialities include education (particular secondary school), communications (including public relations research), sports and entertainment. Katie is an avid reader and our resident oracle when it comes to anything and everything, but especially literature and entertainment.

Katie joined D&M in 2007 and works on accounts such as the Catholic Education Office, Fox Sports and Trend Media.