Public Relations Research

Cost-effective research to generate PR news and stories

Want to generate great exposure and reach for your brand?

D&M Research understands the power of PR and how it can create great exposure and reach for a brand at a fraction of the cost of traditional advertising. Creating a great PR campaign, though, requires a story that is engaging to both journalists and consumers. This means having new and engaging content, which can be a challenge to generate. Using research to create great PR stories has long been a preference by PR companies and their clients – and journalists and the broader press usually love it because it is based on facts.

What is In-Press?

In-Press is a PR-inspired research product that offers to ignite your next campaign with consumer insights from a national survey that won’t break the budget.

Not only do you get budget-friendly research to support your campaign, you also have the choice to either leverage D&M’s name as a well-known and independent agency that undertook the research, or simply undertake it on your behalf.

Results are delivered in a two-page press release style "headline report" outlining the key story and supporting facts ready for you to find the best angle for your campaign.

How does it work?

In-Press uses an online survey methodology to access a nationally representative and accredited sample source with robust sample sizes (starting from n=300 respondents). Our team creates the survey questions with you - directly relevant to your campaign and scale according to your budget! Along the way, you get expert advice on design, question development and data analysis.

Key points

In-Press helps you find a category relevant, newsworthy story for your brand
In-Press uses scientific sampling to represent the population of interest
In-Press allows you to use our name as an independent and credible source
In-Press is affordable

What's included in the package?

Research and questionnaire design, plus project management
Nationally representative, accredited sample source and robust sample sizes starting from 300 respondents
Includes two screening questions relating to your product or category (e.g. grocery buyers, categories purchased, parents etc.)
Plus 8 standard demographics to tell your story – age, gender, area, education, work status, occupation, income, household type
Packaged with advice from a senior research consultant to find the story
All data processing and analysis
Succinct press release style headline report outlining the key story and supporting facts ready for you to find the best angle for your campaign

From $5,000* plus GST

*Based on a 3-5 minute survey, n=300 respondents and a recruitment incidence of over 80% of general population qualifying.

Learn more

In-Press case study

Top 9 tips for PR research