Customised Market Research

Market research designed to meet specific business problems and decisions

Although D&M provides ready-made market research products and solutions to meet a range of marketing and business challenges, there are times when a customised approach is warranted to meet a specific need or objective.

What is customised market research?

Customised research is the process of designing a market research solution or program to meet a specific business or marketing problem that does not have an obvious ready-made solution.

Our approach

Vigorous and creative problem solving in the design and implementation of every customised project.

D&M utilises state-of-the-art research methods and techniques across a range of offerings:

Methods

Qualitative research via focus groups or in-depth interviews (face to face, phone, or video conferencing)
Quantitative research via surveys (online, face-to-face, or telephone surveys)
Ethnography via in-field observations
Conversations via purpose-built online communities

Techniques

Projective techniques to uncover emotions and feelings that respondents can’t always articulate
Correspondence analysis to create brand landscapes to understand how your brand is positioned against others
Driver analysis techniques such as our proprietary IM-Ex analysis, regression analysis, Max-Diff, and other choice-based model solutions to understand how customers choose in your category
Latent class analysis to cluster consumers in your market into actionable and accessible market segments
Cognitive response analysis to understand how your communications are being processed at a cognitive level
Price Ladders and Price Sensitivity Meters to understand price elasticity and optimal pricing for any product

Applications

Advertising research
Purchase behaviour studies
Driver analysis studies
Customer segmentation studies
Concept testing
Brand health studies
Brand image and position studies

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Want to discuss how our customised market research approach can help you successfully take advantage of any business or marketing problem or opportunity?

Contact us