Brand Funnel Metrics

Navigating the consumer's consideration journey

In its most basic form, these metrics are aligned to a brand funnel which captures a brand’s performance across different stages of a consumer’s consideration journey, from being aware of a brand, to considering a brand, to trying and adopting brand.

A typical brand funnel will include metrics such as:

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These metrics can then be used to compare your brand to competitor brands (including the market leader as a benchmark) to assess your relative strengths and weaknesses and areas of priority.

Let D&M Research create and tailor a brand health study to suit you.

For a detailed guide to the techniques and metrics used in brand health studies, download our printable Brand Health and Equity Guide

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