Brand Funnel Metrics
Navigating the consumer's consideration journey
In its most basic form, these metrics are aligned to a brand funnel which captures a brand’s performance across different stages of a consumer’s consideration journey, from being aware of a brand, to considering a brand, to trying and adopting brand.
A typical brand funnel will include metrics such as:
These metrics can then be used to compare your brand to competitor brands (including the market leader as a benchmark) to assess your relative strengths and weaknesses and areas of priority.
Let D&M Research create and tailor a brand health study to suit you.
For a detailed guide to the techniques and metrics used in brand health studies, download our printable Brand Health and Equity Guide